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Evangelicals incorporated : books and the business of religion in America /

Bibliographic Details
Main Author: Vaca, Daniel, 1980- (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Cambridge, Massachusetts : Harvard University Press, 2019.
Subjects:
Christian-owned business enterprises > United States.
Evangelicalism > Economic aspects > United States.
Christianity > Economic aspects > United States.
Christian literature > Publishing > United States.
Church and mass media > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Finding profit : the ascendance of commercialism
  • Brands of distinction: fundamentalist networks and the value of ecumenism
  • Trade associating: evangelical allegiance in the mass market
  • Righteous retail : women, family, and the social power of selling
  • Financial faith: corporate finance and traditions of free enterprise
  • The spirit of segmentation: niche markets and the pursuit of diversity.