Measurement of Sales Response to Generic Promotion of Food Products : seminar proceedings.

Bibliographic Details
Main Authors:	Henderson, Peter Louis, 1918- (Author), Banks, Seymour (Author), Myers, L. H. (Lester H.), 1939- (Author), Hochman, Eitan (Author), Hochman, Oded (Author), Ward, Ronald W. (Author), Eiler, Doyle A. (Doyle Alden) (Author), Forker, Olan D. (Author), Branson, Robert E. (Author)
Corporate Authors:	Measurement of Sales Response to Generic Promotion of Food Products, Southern Regional Workgroup on Market Dynamics
Format:	Conference Proceeding Book
Language:	English
Published:	College Station, Texas : Texas Agricultural Market Research and Development Center, 1973.
Series:	Research report (Texas Agricultural Market Research and Development Center) ; MRC 73-6.
Subjects:	Generic products > United States > Marketing > Congresses. Farm produce > United States > Marketing > Congresses. Advertising > United States > Generic products > Congresses. Advertising > Food > United States > Congresses.

Description
Item Description:	"October 1973." "Seminar sponsored by the Southern Regional Workgroup on Market Dynamics, May 31-June 1, 1973, New Orleans, Louisiana."
Physical Description:	vii, 98 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references