rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Design Currency
    sub title: Understand, define, and promote the value of your design work
  name:
    name part: O'Grady, Jenn
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: O'Grady, Ken
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    date issued: 2013
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (240 pages)
  abstract: The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: Leverage traditional design skills in new ways Measure the value that your design work brings to a project Articulate that value so that you can position yourself as a partner in the development process Charge what you're worth and prevent your job from getting crowd-sourced or out-sourced Generate business value by better identifying audience needs
  note: O'Grady, Jenn.
  note: Electronic resource.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2013.
  note: Mode of access: World Wide Web.
  identifier: 9780133052862
  identifier: 0321844920
  identifier: 9780321844927
  identifier: 0133052869
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 010813
    record change date: 20260123220158.9
    record identifier: in00004100282