| Tag |
First Indicator |
Second Indicator |
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| LEADER |
00000uam a2200000 a 4500 |
| 001 |
in00004100164 |
| 005 |
20260128152203.2 |
| 006 |
m o d |
| 007 |
cr cn |
| 008 |
100513s2010 xx o eng |
| 020 |
|
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|z 9780132142960
|
| 020 |
|
|
|z 0137060920
|
| 020 |
|
|
|z 9780137060924
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| 020 |
|
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|z 0132142961
|
| 035 |
|
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|a (CaSebORM)9780132142960
|
| 040 |
|
|
|d UtOrBLW
|
| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Till, Brian,
|e author.
|0 http://id.loc.gov/authorities/names/nb2008026418
|
| 245 |
1 |
0 |
|a Delivering the Promise of Your Brand, Keeping the Promise... and Other Keys to Creating Brands People Love /
|c Till, Brian.
|
| 250 |
|
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|a 1st edition.
|
| 264 |
|
1 |
|b PH Professional Business,
|c 2010.
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| 300 |
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|a 1 online resource (8 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
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| 520 |
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|a This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don't assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
|
| 533 |
|
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|a Electronic reproduction.
|b Boston, MA :
|c Safari,
|n Available via World Wide Web.
|d 2010.
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| 538 |
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|a Mode of access: World Wide Web.
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| 542 |
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|g 2010
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| 588 |
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|a Online resource; Title from title page (viewed February 1, 2010)
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| 500 |
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|a Electronic resource.
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| 655 |
|
7 |
|a Electronic books.
|2 local
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| 700 |
1 |
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|a Heckler, Donna,
|e author.
|
| 710 |
2 |
|
|a Safari, an O'Reilly Media Company.
|
| 856 |
4 |
0 |
|u https://proxy.library.tamu.edu/login?url=https://go.oreilly.com/TAMU/library/view/-/9780132142960/?ar
|z Connect to this electronic resource
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|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|h No information provided
|
| 998 |
f |
f |
|t 0
|l Available Online
|