Decoding the New Consumer Mind : How and Why We Shop and Buy /
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind , award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers wher...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Jossey-Bass,
2014.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
Search Result 1