Decoded : The Science Behind Why We Buy /
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers m...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wiley,
2013.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
Search Result 1
Search Result 2