How to start and run a commercial art gallery /
Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle d...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press,
[2018]
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Education: how to learn what you don't know before opening a commercial art gallery
- Identity: defining your program and other branding issues
- Business models and customary practices
- Start-up capital: how much you need and how to get it
- Writing a business plan: pulling it all together into an action strategy
- Location and build-out issues
- Managing cash flow
- Crating, shipping, framing, photographing, managing, and insuring artwork
- Staffing and management practices
- Promotional efforts: publicity and advertising
- Getting expert advice and professional assistance
- Art fairs
- Artists: where to find them, how to keep them
- Collectors: where to find them, how to keep them
- Peerage: the art gallery community
- How the internet is rapidly changing the art world.