Brand Jamaica : reimagining a national image and identity /

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage....

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Bibliographic Details
Other Authors:	Johnson, Hume N. (Editor), Gentles-Peart, Kamille (Editor)
Format:	Book
Language:	English
Published:	Lincoln : University of Nebraska Press, [2019]
Subjects:	Jamaica > Civilization > 21st century. Group identity > Jamaica. National characteristics, Jamaican. Jamaica > Public opinion, Foreign. HISTORY / Caribbean & West Indies / General.

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