| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00004096597 |
| 005 |
20200117110403.0 |
| 008 |
190410t20192019nbu b 001 0 eng |
| 010 |
|
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|a 2019015631
|
| 020 |
|
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|a 9781496200563
|q hardcover
|
| 020 |
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|a 149620056X
|q hardcover
|
| 020 |
|
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|z 9781496217486
|q electronic publication
|
| 020 |
|
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|z 9781496217493
|q mobi
|
| 035 |
|
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|a (OCoLC)on1090009895
|
| 040 |
|
|
|a DLC
|e rda
|c DLC
|d UtOrBLW
|
| 043 |
|
|
|a nwjm---
|
| 049 |
|
|
|a TXAM
|
| 050 |
0 |
0 |
|a F1887
|b .B73 2019
|
| 082 |
0 |
0 |
|a 972.92/06
|2 23
|
| 245 |
0 |
0 |
|a Brand Jamaica :
|b reimagining a national image and identity /
|c edited and with an introduction by Hume Johnson and Kamille Gentles-Peart.
|
| 264 |
|
1 |
|a Lincoln :
|b University of Nebraska Press,
|c [2019]
|
| 264 |
|
4 |
|c ©2019
|
| 300 |
|
|
|a xxxiii, 214 pages ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 173-196) and index.
|
| 505 |
0 |
|
|a Between fame and infamy: the dialectical tension in Jamaica's nation brand / Hume Johnson -- Branding the nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of "paradise": tourism discourses and the lived realities of Jamaican women in the United States / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Kasafi Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint-Loubert-- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.
|
| 520 |
|
|
|a Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands, music, sports and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.
|
| 651 |
|
0 |
|a Jamaica
|x Civilization
|y 21st century.
|
| 650 |
|
0 |
|a Group identity
|z Jamaica.
|
| 650 |
|
0 |
|a National characteristics, Jamaican.
|0 http://id.loc.gov/authorities/subjects/sh91003713
|
| 651 |
|
0 |
|a Jamaica
|x Public opinion, Foreign.
|
| 650 |
|
7 |
|a HISTORY / Caribbean & West Indies / General.
|2 bisacsh
|
| 700 |
1 |
|
|a Johnson, Hume N.,
|e editor.
|0 http://id.loc.gov/authorities/names/n2011069559
|
| 700 |
1 |
|
|a Gentles-Peart, Kamille,
|e editor.
|0 http://id.loc.gov/authorities/names/no2012078640
|
| 945 |
|
|
|b 267047
|
| 947 |
|
|
|a A14850811994
|
| 948 |
|
|
|a cataloged
|b h
|c 2019/12/11
|d c
|e dmitchel
|f 3:00:00 pm
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
f |
|s ac35a5da-ef41-3884-8c90-2fbe4cbdf9d2
|i d30fba6d-53f4-3455-9b1d-711757a75d41
|t 0
|
| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Evans: Library Stacks
|t 0
|e F1887 .B73 2019
|h Library of Congress classification
|i unmediated -- volume
|m A14850811994
|
| 998 |
f |
f |
|a F1887 .B73 2019
|t 0
|l Evans: Library Stacks
|