Cover Image

Data Mining Techniques in CRM /

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...

Full description

Bibliographic Details
Main Authors: Tsiptsis, Konstantinos (Author), Chorianopoulos, Antonios (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Wiley, 2010.
Edition:1st edition.
Subjects:
Electronic books.
Online Access:Connect to this electronic resource

Similar Items