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Strategic communication for startups and entrepreneurs in China /

Bibliographic Details
Main Authors: Men, Linjuan Rita (Author), Ji, Yi Grace (Author), Chen, Zifei (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: London ; New York : Routledge Taylor & Francis Group, 2020.
Series:Routledge insights in public relations research.
Subjects:
Business communication > China.
Public relations > China.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Acknowledgements
  • Why startup strategic communication?
  • The state of startups and entrepreneurship in China
  • Understanding the stakeholders of startups
  • The functions of public relations in startups
  • Cultivating stakeholder relationships for startups
  • Building an effective startup culture
  • Entrepreneurial leadership communication
  • Social media communication strategies for startups
  • Best practices of startup strategic communication
  • Index.