rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic communication for startups and entrepreneurs in China
  name:
    name part: Men, Linjuan Rita
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ji, Yi Grace
    role:
      role term: author.
  name:
    name part: Chen, Zifei
    role:
      role term: author.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Acknowledgements -- Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication -- Index.
  note: Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    geographic code: a-cc---
  subject:
    topic: Business communication
    geographic: China
  subject:
    topic: Public relations
    geographic: China
  classification: HF5718.2.C6 M46 2020
  classification: 659.20951
  related item:
    title info:
      title: Strategic communication for startups and entrepreneurs in China
    name:
      name part: Men, Linjuan Rita,
    origin info:
      publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2020.
    identifier: (DLC) 2019045900
  related item:
    identifier: (DLC) 2019045899
  related item:
    title info:
      title: Routledge insights in public relations research
  identifier: 9780429274268 (electronic bk.)
  identifier: 0429274262 (electronic bk.)
  identifier: 9780367222840
  identifier: 0367222841
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 200310
    record change date: 20200729072332.0
    record identifier: in00004095817