http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Strategic communication for startups and entrepreneurs in China
Acknowledgements -- Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication -- Index.
Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen.
Includes bibliographical references and index.
Milton Park, Abingdon, Oxon ; New York : Routledge, 2020.
Routledge insights in public relations research