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Bibliographic Details
Main Authors: Pride, William M., 1942- (Author), Ferrell, O. C. (Author)
Format: Book
Language:English
Published: Boston : Cengage Learning, [2020]
Edition:Twentieth edition.
Subjects:
Marketing > Textbooks.
Description
Physical Description:xxvii, 692 pages : color illustrations ; 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781337910651
1337910651
9780357033791
0357033795