APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2020). Marketing (Twentieth edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. Twentieth edition. Boston: Cengage Learning, 2020.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. Twentieth edition. Cengage Learning, 2020.