http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Part I. Theoretical foundations. Evolution of marketing scholarship ; Transgenerational entrepreneurship -- Part II. Growth of functional perspectives. Innovation and technology generations ; Growth of supply chain management ; Decision process across marketing generations ; Development of consumer behavior ; Industrial marketing generations.
Includes bibliographical references and index.