rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Transgenerational marketing
    sub title: evolution, expansion, and experience
  name:
    name part: Rajagopal
    name part: 1957-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Part I. Theoretical foundations. Evolution of marketing scholarship ; Transgenerational entrepreneurship -- Part II. Growth of functional perspectives. Innovation and technology generations ; Growth of supply chain management ; Decision process across marketing generations ; Development of consumer behavior ; Industrial marketing generations.
  note: Rajagopal.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
  subject:
    topic: Strategic planning
  subject:
    topic: Consumer behavior
  classification: HF5415 .R35 2020
  classification: 658.8009
  identifier: 9783030339265 (electronic bk.)
  identifier: 3030339262 (electronic bk.)
  identifier: 3030339254
  identifier: 9783030339258
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 200225
    record change date: 20250816204957.3
    record identifier: in00004092891