Competitive branding strategies : managing performance in emerging markets /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2019]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Table of Contents Part 1: Understanding Market Competition Chapter 1: Managing brands in Competitive Marketplaces Chapter 2: Branding Decisions Chapter 3: Brand Positioning and Value creation Part 2: Managing Brands Chapter 4: Branding Strategy Chapter 5: Brand Portfolio Management Chapter 6: New Trends in Brand Management Chapter 7: Branding in Emerging Markets Part 3: Control and Measurement Chapter 8: Brand-Market Risks Chapter 9: Brand Audit. Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783030249335 3030249336 |