APA (7th ed.) Citation

Rajagopal. (2019). Competitive branding strategies: Managing performance in emerging markets. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Rajagopal. Competitive Branding Strategies: Managing Performance in Emerging Markets. Cham, Switzerland: Palgrave Macmillan, 2019.

MLA (9th ed.) Citation

Rajagopal. Competitive Branding Strategies: Managing Performance in Emerging Markets. Palgrave Macmillan, 2019.

Warning: These citations may not always be 100% accurate.