The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy /

Bibliographic Details
Main Author:	Karam, Amy (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Subjects:	Export marketing > China. Export marketing > Western countries. International business enterprises > China. International business enterprises > Western countries. Strategic planning. Competition, International. Developing countries > Commerce. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Foreword Introduction Section I
State Of Affairs Chapter 1: The Art Of War ... And Money Chapter 2: East And West
The Current State Of Affairs Chapter 3: How China Came Up The Ladder ... And So Quickly Chapter 4: The West No Longer Rules Chapter 5:Introduction To The Marketing Framework For Our Analysis Section II
China Applied Chapter 6: How The Chinese Do Business À La The 5p's
A Brief Summary Chapter 7: Market Segmentation & Target Market Selection + China's Market Penetration Approach Chapter 8: China Product -> Solution & Innovation Chapter 9: China Price Chapter 10: China Place
Distribution Channels => Partnerships Chapter 11: China Promotion => Customer Relationships & Culture Chapter 12: China Politics
The 5th P Section III
The West Chapter 13: Recommendations For The West & Application Of The 5p's Chapter 14: West Product -> Solutions & Innovation Chapter 15: West Price -> Value-Add: Be Strategic, Think Scenarios Chapter 16: West Place => Partnerships (Channels To Market) Chapter 17: West Promotion => Customer Relationships & Culture Chapter 18: West Politics
The Geo-Political Dimension Chapter 19: Innovation Models
West & East Chapter 20: West Positioning Section IV Chapter 21: Frenemies
If You Can't Beat Them, Join Them: Case Studies Appendix A Appendix B Notes Bibliography Acknowlegments Index