Handbook of research on retailing techniques for optimal consumer engagement and experiences /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Druica, Elena, 1971- (Editor), Musso, Fabio, 1960- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGA Global, Business Science Reference, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:Connect to the full text of this electronic book

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