Handbook of research on retailing techniques for optimal consumer engagement and experiences /
| Corporate Author: | IGI Global Online |
|---|---|
| Other Authors: | Druica, Elena, 1971- (Editor), Musso, Fabio, 1960- (Editor) |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGA Global, Business Science Reference,
[2020]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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