Handbook of research on retailing techniques for optimal consumer engagement and experiences /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGA Global, Business Science Reference,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799814130 1799814149 9781799814139 9781799814146 |
| DOI: | 10.4018/978-1-7998-1412-2 |