APA (7th ed.) Citation

IGI Global Online, Druica, E., & Musso, F. (2020). Handbook of research on retailing techniques for optimal consumer engagement and experiences. IGA Global, Business Science Reference. https://doi.org/10.4018/978-1-7998-1412-2

Chicago Style (17th ed.) Citation

IGI Global Online, Elena Druica, and Fabio Musso. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. Hershey, PA: IGA Global, Business Science Reference, 2020. https://doi.org/10.4018/978-1-7998-1412-2.

MLA (9th ed.) Citation

IGI Global Online, et al. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGA Global, Business Science Reference, 2020. https://doi.org/10.4018/978-1-7998-1412-2.