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The golden age of data : media analytics in study & practice /

Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an aca...

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Bibliographic Details
Other Authors: Grady, Don A. (Editor), Hollifield, C. Ann (Editor), Sturgill, Amanda Colson, 1968- (Editor)
Format: Book
Language:English
Published: New York : Routledge, [2020]
Series:Electronic media research series.
Subjects:
Mass media > Audiences.
Mass media > Audiences > Statistics.
Data mining.
Web usage mining.
Mass media > Research > Methodology.
Social media > Research > Methodology.

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