The global public relations handbook : theory, research, and practice /
| Corporate Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
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| Edition: | Rev. and expanded ed. |
| Series: | LEA's communication series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Foreword / Koïchiro Matsuura
- Preface ; Introduction / Krishnamurthy Sriramesh
- Global public relations : conceptual framework. Theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh, Dejan Vercic
- Political economy and public relations / Sandra C. Duhé, Krishnamurthy Sriramesh
- Relationship between culture and public relations / Krishnamurthy Sriramesh
- Mass media and public relations / Krishnamurthy Sriramesh, Dejan Vercic
- Activism and public relations / Jeong-Nam Kim, Krishnamurthy Sriramesh
- Asia and Australasia. Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion, Shirley Leitch, Simon Cliffe
- Overview of public relations in Japan and the self-correction concept / Takashi Inoue
- Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim
- Becoming professionals : a portrait of public relations in Singapore / Constance Chay-Németh
- Public relations in mainland China : an adolescent with growing pains / Ni Chen, Hugh M. Culbertson
- Sharing the transformation : public relations and the UAE come of age / Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters
- Palestinian public relations, inside and out / R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri
- Israeli PR experience : nation building and professional values / Margalit Toledano, David McKie
- Africa. Nature and status of public relations practice in Africa / Chris Skinner, Gary Mersham
- Public relations practice in Nigeria / Eric Koper, Taye Babaleye, Julia Jahansoozi
- Status of public relations in Kenya / Peter Oriare Mbeke
- Public relations in South Africa : from rhetoric to reality / Ronél Rensburg
- Public relations in Egypt : practices, obstacles, and potentials / Kevin L. Keenan.
- Europe. United Kingdom : advances in practice in a restless kingdom / Jon White, Jacquie L'Etang, Danny Moss
- From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Günter Bentele, Stefan Wehmeier
- Public relations in Norway : communication in a small welfare state / Øyvind Ihlen, Kjell S. Rakkenes
- Public relations in the Polder : the case of the Netherlands / Betteke van Ruler
- Public relations in Sweden : a strong presence increasing in importance / Bertil Flodin
- Public relations in Italy : master of ceremonies in a relational society / Toni Muzi Falconi
- Public relations in an economy and society in transition : the case of Poland / Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki
- Public relations in a corporativist country : the case of Slovenia / Dejan Vercic
- Challenges of revived democracies : the rise of public relations in Romania / Adela Rogojinaru
- Hungarian rhapsody : the evolution and current state of Hungarian public relations / Gyorgy Szondi
- Development of public relations in Russia : a geopolitical approach / Katerina Tsetsura.
- Americas. Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig
- Different country, a different public relations : Canadian PR in the North American context / Fraser Likely
- Public relations industry in Mexico : from amateurship to the construction of a discipline / Marí́a Antonieta [and others]
- Overview of public relations in South America / Maria Aparecida Ferrari
- Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch
- Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari
- International public relations : key dimensions and actors. Transnational public relations by foreign governments / Michael Kunczik
- Public relations of movers and shakers : transnational corporations / Dejan Vercic
- Nongovernmental organizations and international public relations / Ana Tkalac, Jurica Pavicic
- Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Mark A. Van Dyke, Dejan Vercic
- Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt
- How to manage your global reputation : the public relations agency / Michael Morley
- Public information in the UNESCO : toward a strategic role / Vincent Defourny
- United Nations department of public information : intractable dilemmas and fundamental contradictions / Seth A. Center
- Epilogue. Missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh.