Experimentation works : the surprising power of business experiments /
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| Format: | eBook |
| Language: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
[2020]
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Preface: a tribute to the scientific method
- Introduction: the business experimentation imperative
- Why experimentation works
- What makes a good business experiment?
- How to experiment online
- Can your culture handle large-scale experimentation?
- Inside an experimentation organization
- Becoming an experimentation organization
- Seven myths of business experimentation
- Epilogue: a brief look at the future.
- Preface. A tribute to the scientific method: why I wrote the book (and why you should read it). Understanding the power of thinking and acting scientifically. Entering a new age of large-scale business experimentation
- Introduction. The business experimentation imperative: the need for business experiments to drive innovation and profitable growth. Deploying large-scale experimentation as a business-wide practice. Brief introduction to the book's ideas and frameworks
- Why experimentation works: the role of business experimentation in innovation. Understanding the power of tools and the experimentation process. Leveraging the operational drivers of high-velocity learning
- What makes a good business experiment?: the elements of a good business experiment. Seven questions that yield better management decisions. Appreciating the limits of experimentation
- How to experiment online: the business value of A/B testing. Leveraging the power of incremental innovation for business performance. Learning the best experimentation practices from leading digital companies
- Can your culture handle large-scale experimentation?: the seven attributes of a true experimentation culture. Diagnosing and addressing cultural obstacles. Adopting a new management model for experimentation organizations
- Inside an experimentation organization: the operating model of a true experimentation organization. Democratizing testing through process, management, and cultural discipline. Using technology, scale and velocity for competitive advantage
- Becoming an experimentation organization: the steps to becoming a true experimentation organization. Using the 7S's and ABCDE frameworks to analyze your situation. Deploying experimentation tools most effectively
- Seven myths of business experimentation: the myths that undermine experimentation and innovation. Realizing that your actions will lead to opposite reactions. Addressing fallacies that slow down progress
- Epilogue. A brief look at the future: the future of experimentation is already here. Understanding the role of AI. Adding value to automated testing and decision-making.