China Branding : Cases from Zhejiang /

Brand new China : advertising, media, and commercial culture /
by: Wang, Jing, 1950-
Published: (2008)

Cases on social justice in China and perspectives on Chinese brands /
Published: (2023)

Building place brands : there's nothing like Australia /
by: McCarthy, Breda
Published: (2016)

Ingredient branding as a brand building instrument : how ingredient brands gain from co-branded extensions /
by: Worm, Stefan H.
Published: (2008)

The new-style tea in China : the marketing strategy of HEYTEA /
by: Filieri, Raffaele, et al.
Published: (2022)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand /
by: Miller, Jeremy
Published: (2015)

Psychology of branding /
Published: (2013)

Handbook of brand relationships /
Published: (2009)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

The brand challenge : adapting branding to sectorial imperatives /
Published: (2015)

Bel Brand : the laughing cow challenge /
by: Rucker, Derek D., 1977-, et al.
Published: (2016)

Brand fans : lessons from the world's greatest sports brands /
by: Smith, Aaron, 1972-
Published: (2017)

Leveraging the brand.
Published: (2016)

Brand management.
Published: (2016)

Brand equity.
Published: (2016)

Branding & AI : leveraging technology to generate brand revenue /
by: Aggarwal, Chahat
Published: (2021)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

The power of branding : Dover Downs Entertainment, Inc. /
by: Mayo, Cynthia, et al.
Published: (2013)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Branding that means business : how to build enduring bonds between brands, consumers and markets /
by: Johnson, Matt A., 1985-, et al.
Published: (2022)

Handbook on brand and experience management /
Published: (2008)

Brand growth barriers : identify, understand, and overcome them /
by: Kruger, Ralph
Published: (2013)

Design, Visual Communication and Branding.
by: Raposo, Daniel
Published: (2022)

Tasty Catering : building the brand /
by: Thompson, Kenneth R.
Published: (2023)

Uber-branding : how to create desire beyond utility, value or reason.
Published: (2016)

Building brands in Asia : from the inside out /
by: Andrews, Tim G., 1968-, et al.
Published: (2017)

Financial information and brand value : reflections, challenges and limitations /
by: Ach, Yves-Alain
Published: (2020)

Positioning the brand : an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

Ingredient branding : making the invisible visible /
by: Kotler, Philip
Published: (2010)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

The Hillshire Farm brand : growth opportunities in snacking /
by: Roese, Neal J., et al.
Published: (2020)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

Branding and product design : an integrated perspective /
by: Hestad, Monika
Published: (2013)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Contrarian branding : stand out by camouflaging the competition /
by: Vorst, Roland van der
Published: (2017)