Relationship marketing in the digital age /

Bibliographic Details
Main Authors:	Palmatier, Robert W. (Author), Steinhoff, Lena (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York : Routledge, 2019.
Series:	Routledge studies in marketing.
Subjects:	Relationship marketing. Marketing > Technological innovations. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introductory chapter
Relationship marketing and the digital age
Understanding relationship marketing
Relationship marketing theory
Relationship marketing framework
Applying relationship marketing
Relationship marketing dynamics
Relationship marketing strategies
Relationship marketing targeting
Research and managerial guidelines for relationship marketing in the digital age
References
Glossary
Index.