Relationship marketing in the digital age /

TRANSFORMING RELATIONSHIP MARKETING : strategies and business models in the.
Published: (2020)

Relationship marketing : strategy and implementation /
Published: (1999)

Relationship marketing : creating shareholder value /
by: Christopher, Martin
Published: (2002)

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by: Gummesson, Evert, 1936-
Published: (2002)

On purpose : delivering a branded customer experience people love /
by: Smith, Shaun, et al.
Published: (2015)

Relationship marketing for competitive advantage : winning and keeping customers /
Published: (1998)

Relationship marketing : dialogue and networks in the e-commerce era /
by: Varey, Richard J., 1955-
Published: (2002)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig, et al.
Published: (2015)

Customer engagement marketing /
Published: (2018)

Reputation transfer to enter new B-to-B markets : measuring and modelling approaches /
by: Falkenreck, Christine
Published: (2010)

Populations As Brands : Marketing National Resources for Global Data Markets /
by: Tupasela, Aaro
Published: (2021)

Customer share marketing : how the world's great marketers unlock profits from customer loyalty /
by: Osenton, Tom
Published: (2002)

UnMarketing : everything has changed and nothing is different /
by: Stratten, Scott
Published: (2016)

Digital disruption in marketing and communications : a strategic and organizational approach /
by: Magnotta, Edoardo
Published: (2020)

The referral of a lifetime : never make a cold call again! /
by: Templeton, Timothy L.
Published: (2016)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services /
by: Schumann, Jan H.
Published: (2009)

CRM for dummies /
by: Helgeson, Lars
Published: (2017)

Re-platforming the airline business : to meet travelers' total mobility needs /
by: Taneja, Nawal K.
Published: (2019)

Inter-organizational culture : linking relationship marketing with organizational behavior /
by: Larentis, Fabiano, et al.
Published: (2019)

Customer relationship management /
by: Cunningham, Michael J.
Published: (2002)

Integrated marketing communications, strategies, and tactical operations in sports organizations /
Published: (2019)

Covid-19, technology and marketing : moving forward and the new normal /
Published: (2021)

Managing customer relationships : a strategic framework /
by: Peppers, Don
Published: (2004)

Managing customer experience and relationships : a strategic framework /
by: Peppers, Don, et al.
Published: (2017)

Retail therapy : making strategic relationships work /
by: Jones, Rob, 1964-
Published: (2003)

The new marketing era : marketing to the imagination in a technology-driven world /
by: Postma, Paul
Published: (1999)

Street marketing : the future of guerrilla marketing and buzz /
by: Saucet, Marcel
Published: (2015)

Research Perspectives on Social Media Influencers and Brand Communication.
by: Watkins, Brandi
Published: (2020)

The agile marketer : turning customer experience into your competitive advantage /
by: Smart, Roland, 1974-
Published: (2016)

Integrated marketing communication : creating spaces for engagement /
Published: (2016)

Momentum : how companies become unstoppable market forces /
by: Ricci, Ron

Valuable content marketing : how to make quality content your key to success /
by: Jefferson, Sonja
Published: (2015)

Loyalty.com : customer relationship management in the new era of Internet marketing /
by: Newell, Frederick, 1926-
Published: (2000)

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power /
by: Turow, Joseph
Published: (2017)

Success with Microsoft Dynamics CRM 4.0 : implementing Customer Relationship Management /
by: Mathena, Justin
Published: (2009)