Relationship marketing in the digital age /

Bibliographic Details
Main Authors:	Palmatier, Robert W. (Author), Steinhoff, Lena (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York : Routledge, 2019.
Series:	Routledge studies in marketing.
Subjects:	Relationship marketing. Marketing > Technological innovations. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781315143583 (electronic bk.) 1315143585 (electronic bk.)