International communication : continuity and change /
With new case studies and pedagogical features, this bestseller is compulsory reading for all media and communication studies students.
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Bloomsbury Academic,
[2019]
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| Edition: | 3rd edition. |
| Subjects: |
Table of Contents:
- The historical context of international communication
- Approaches to theorizing international communication
- Creating a global communication infrastructure
- The global media market
- The global and the local in media cultures
- Contraflow in global media the globalization of China's media
- International communication in the digital age.