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Race in the marketplace : crossing critical boundaries /

This volume offers a critical, cross-disciplinary and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from....

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Bibliographic Details
Other Authors: Johnson, Guillaume D. (Editor), Thomas, Kevin D. (Editor), Harrison, Anthony Kwame (Editor), Grier, Sonya A. (Editor), Dávila, Arlene M., 1965- (writer of foreword.), Diallo, Rokhaya (writer of afterword.)
Format: Book
Language:English
Published: New York : Palgrave Macmillan, [2019]
Subjects:
Race > Economic aspects.
Marketing > Social aspects.
Marketing research.
Table of Contents:
  • 1. Introduction / Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison and Sonya A. Grier
  • Part I. Space and Time : 2. Making the Mass White: How Racial Segregation Shaped Consumer Segmentation / Marcel Rosa-Salas
  • 3. Race, Markets, and Digital Technologies: Historical and Conceptual Frameworks / W. Trevor Jamerson
  • 4. (Re)Visiting the Corner Store: Black Youth, Gentrification, and Food Sovereignty / Naya Jones
  • 5. Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal / Jeaney Yip, Susan Ainsworth and Miles Tycho Hugh
  • Part II. Racialization and Intersectionality : 6. Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France / Rana, Alkayyali
  • 7. Constructing and Critiquing Interracial Couples on YouTube / Francesca Sobande
  • 8. Marketing Marriage and Colorism in India / Komal K. Dhillon-Jamerson
  • 9. "Dirty Braids": How Hair Is Disrupting Dominant Racial Narratives in Puerto Rico Post-Hurricane Maria / Jess Vega-Centeno
  • Part III. Voices and Modes of Understanding : 10. Are Black Consumers a Bellwether for the Nation? How Research on Blacks Can Foreground Our Understanding of Race in the Marketplace / Cassi Pittman Claytor
  • 11. A Loan at Last? Race and Racism in Mortgage Lending / Vanessa Gail Perry
  • 12. Crowd-Based Markets: Technical Progress, Civil and Social Regression / Lauren Rhue
  • Part IV. Neoliberalism, Markets and Marketization : 13. Cultural Justice and Collecting: Challenging the Underrecognition of African American Artists / Patricia A. Banks
  • 14. The New Economics of Colorism in the Skin Whitening Industry: Case of India and Nigeria / Ramya M. Vijaya
  • 15. Race as a Currency? Profitability and Racialization in French Healthcare Institutions / Dorothée Prud'homme
  • 16. Development by Markets: An Essay on the Continuities of Colonial Development and Racism in Africa / Samuel Kwaku Bonsu
  • Afterword / Rokhaya Diallo
  • Index.