The franchise era : managing media in the digital economy /

Bibliographic Details
Other Authors:	Fleury, James (Editor), Hartzheim, Bryan Hikari (Editor), Mamber, Stephen (Editor)
Format:	Book
Language:	English
Published:	Edinburgh : Edinburgh University Press, [2019]
Series:	Traditions in American cinema.
Subjects:	Mass media > Management. Mass media > Marketing. Digital media > Social aspects. Mass media and culture. Internet > Social aspects. Streaming technology (Telecommunications) Motion pictures > Marketing. Television > Marketing. Video games > Marketing.

Description
Physical Description:	xvi, 317 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781474419222 1474419224