Green marketing as a positive driver toward business sustainability /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Naidoo, Vannie, 1972- (Editor), Verma, Rahul, 1989- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier reference source."
Electronic resource.
Physical Description:1 online resource.
ISBN:1522595600
9781522595601
DOI:10.4018/978-1-5225-9558-8