rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Star Wars and the history of transmedia storytelling
  name:
    name part: Hassler-Forest, Dan (Daniel Alfred)
    name part: 1973-
    role:
      role term: editor.
  name:
    name part: Guynes, Sean
    role:
      role term: editor.
  name:
    name part: JSTOR (Organization)
  type of resource: text
  genre: Electronic books.
  genre: Criticism, interpretation, etc.
  origin info:
    place:
      place term: ne
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (PDF, 329 pages) : illustrations.
  abstract: Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.
  note: edited by Sean Guynes and Dan Hassler-Forest.
  subject:
    title info:
      title: Star wars
  subject:
    topic: Star Wars films
    topic: History and criticism
  subject:
    topic: PERFORMING ARTS
    topic: Reference
  subject:
    topic: Media studies
  subject:
    topic: Society and culture: general
  subject:
    topic: Society and social sciences Society and social sciences
  subject:
    topic: Star Wars films
  subject:
    topic: Erzählen
  subject:
    topic: Intermedialität
  subject:
    topic: SOCIAL SCIENCE / General
  classification: PN1997.S65943
  classification: 791
  related item:
    title info:
      title: Star Wars and the history of transmedia storytelling
    origin info:
      publisher: Amsterdam : Amsterdam University Press, 2017
    identifier: (OCoLC)1005728234
  related item:
    title info:
      title: Transmedia (Amsterdam, Netherlands) ; 3
  identifier: 9789048537433
  identifier: 9048537436
  identifier: 9789462986213
  identifier: 9462986215
  identifier: 22573/ctt2098qv0 JSTOR
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NLGGC
    record creation date: 171026
    record change date: 20260612160822.7
    record identifier: in00004066249
    language of cataloging:
      language term: eng