The nonprofit communications handbook : how to engage donors, raise more money and strengthen your nonprofit's brand through donor-focused communications /
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| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2012.
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| Subjects: |
Table of Contents:
- Communicate or die
- What donors want (and need) to know
- Communications strategy
- Isn't direct mail dead?
- How to write killer copy
- Creative direct mail packages
- What about newsletters?
- Connecting by phone
- E-mail, blogs and social media
- Managing your strategy
- Communicating in crisis
- In conclusion.