MÁJ/MY / Stephanie Kiwitt.
The title 'Máj/My' is inspired by the name of a department store in Prague, which was called 'Máj, 'Czech for 'May,' from the 1970s until the collapse of the communist regime, and which is run under the name 'My' since 2009. Both words are pronounced identical...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English Czech |
| Language Notes: | Artist's statement in Czech (Barbora Schnelle, translator) and English (Chris Michalski, translator), originally in German. |
| Published: |
Leipzig :
Spector Books,
[2018]
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| Subjects: |
| Summary: | The title 'Máj/My' is inspired by the name of a department store in Prague, which was called 'Máj, 'Czech for 'May,' from the 1970s until the collapse of the communist regime, and which is run under the name 'My' since 2009. Both words are pronounced identically. The phonetic consonance becomes a marketing strategy. The old name resonates inaudibly in the new one. The spring month as well as the socialistic May both mutate into the neo-liberal use of 'My,' the English possessive pronoun of the first person singular. |
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| Physical Description: | 1 volume (unpaged) : illustrations ; 26 cm. |
| ISBN: | 9783959052399 3959052391 |