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David Garrick and the mediation of celebrity
What happens when an actor owns shares in the stage on which he performs and the newspapers that review his performances? Celebrity that lasts over 240 years. From 1741, David Garrick dominated the London theater world as the progenitor of a new 'natural' style of acting. From 1747 to 1776, he was a part-owner and manager of Drury Lane, controlling most aspects of the theater's life. In a spectacular foreshadowing of today's media convergences, he also owned shares in papers including the St. James's Chronicle and the Public Advertiser, which advertised and reviewed Drury Lane's theatrical productions. This book explores the nearly inconceivable level of cultural power generated by Garrick's entrepreneurial manufacture and mediation of his own celebrity. Using new technologies and extensive archival research, this book uncovers fresh material concerning Garrick's ownership and manipulation of the media, offering timely reflections for theater history and media studies.
Introduction: David Garrick and the mediation of celebrity -- A view of London's mediascape, circa 1741-1776 -- Proofs: Garrick's involvement in the mediascape -- Advertising and brand Garrick: infinite variety -- A short history of negative publicity -- Prompting, inside & outside the theatre -- Conclusion: Garrick re-collected.
Includes bibliographical references and index.