rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Chromatic modernity
    sub title: color, cinema, and media of the 1920s
  name:
    name part: Street, Sarah
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Yumibe, Joshua
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2019
    copyright date: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 347 pages, 32 unnumbered pages of color plates : illustrations ; 24 cm.
  abstract: In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a fascinating history of the use of color in film and consumer goods during the 1920s. They contextualize color's role in film, other art forms and consumer culture to produce a comprehensive, comparative study that situates color cinema firmly within the culture of its time. With advances in technology, the use of color surged internationally and was applied to consumer goods, buildings, magazines, neon advertisements and theatrical performances creating an exciting, chromatically rich visual culture. The use of color was not without its controversies, and the authors examine the intense debates during this period about color and its artistic, scientific, philosophical and educational significance. Drawing on archives in the history of film, popular culture and advertising, the authors consider such topics as the rise of the 'color consultant,' the gendered nature of color, ideas of color psychology and consciousness in advertising and fashion, the standardization and experimentation of color in popular and avantgarde film and how the rise of sound in cinema changed the use of color in film. Ultimately, the authors argue that this expansion of color across the international media environment demonstrates the extent to which it was forging new ways of looking at and experiencing the modern world.
  table of contents: Color standards and the industrial field of film -- Advertising, fashion, and color -- Synthetic dreams: expanded spaces of cinema -- Modernist color in the art and avant-garde of the 1920s -- Chromatic hybridity -- Color and the coming of sound.
  note: Sarah Street and Joshua Yumibe.
  note: Includes bibliographical references and index.
  subject:
    topic: Color motion pictures
    topic: History
  subject:
    topic: Color in advertising
    topic: History
  classification: PN1995.9.C546 S769 2019
  classification: 791.4301
  related item:
    title info:
      title: Film and culture
  identifier: 9780231179836
  identifier: 0231179839
  identifier: 9780231179829
  identifier: 0231179820
  identifier: 9780231542289
  identifier: 2018041851
  record info:
    record content source: DLC
    record creation date: 181007
    record change date: 20190718163019.0
    record identifier: in00004058922