Here's the pitch : the amazing, true, new, and improved story of baseball and advertising /

Bibliographic Details
Main Author:	Newman, Roberta J. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Lincoln : University of Nebraska Press, [2019]
Subjects:	Baseball > Economic aspects > United States. Baseball > Social aspects > United States. Advertising > Social aspects > United States. Mass media and sports > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction : here's the pitch!
Hustlers, hucksters, and snake oil salesmen : two industries emerge
"It pays to be personal" : baseball and endorsement advertising in the first golden age
Breakfast of champions : tales of depression era baseball and advertising
Pitching in black and white : baseball, advertising, and the color line
Baseball, hotdogs, apple pie, and Chevrolet...and beer, cigarettes, cat food, and margarine : tales of television advertising
"Let's just say it works for me" : Major League Baseball, Viagra, and the business of pharmaceutical advertising
Four things we love : advertising, identity, Big Papi and the image of the Afro-Latino ballplayer
"Driven" to "RE2PECT" : Derek Jeter and the (re)branding of "all-American"
Epilogue : pitching in the future game.