rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Here's the pitch
    sub title: the amazing, true, new, and improved story of baseball and advertising
  name:
    name part: Newman, Roberta J.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nbu
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Introduction : here's the pitch! -- Hustlers, hucksters, and snake oil salesmen : two industries emerge -- "It pays to be personal" : baseball and endorsement advertising in the first golden age -- Breakfast of champions : tales of depression era baseball and advertising -- Pitching in black and white : baseball, advertising, and the color line -- Baseball, hotdogs, apple pie, and Chevrolet...and beer, cigarettes, cat food, and margarine : tales of television advertising -- "Let's just say it works for me" : Major League Baseball, Viagra, and the business of pharmaceutical advertising -- Four things we love : advertising, identity, Big Papi and the image of the Afro-Latino ballplayer -- "Driven" to "RE2PECT" : Derek Jeter and the (re)branding of "all-American" -- Epilogue : pitching in the future game.
  note: Roberta J. Newman.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Baseball
    topic: Economic aspects
    geographic: United States
  subject:
    topic: Baseball
    topic: Social aspects
    geographic: United States
  subject:
    topic: Advertising
    topic: Social aspects
    geographic: United States
  subject:
    topic: Mass media and sports
    geographic: United States
  classification: GV880 .N48 2019
  classification: 331.8811796357
  related item:
    identifier: (DLC) 2018023752
  identifier: 9781496213655 (electronic bk.)
  identifier: 1496213653 (electronic bk.)
  identifier: 9780803278479
  identifier: 0803278470
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 190117
    record change date: 20250816212901.4
    record identifier: in00004056598