In theaters everywhere : a history of the Hollywood wide release, 1913-2017 /

This book tells the story of how the few became the many. It explores the contraction of the release cycle, the maximization of the marketing dollar and the democratization of consumer access. Additionally, it offers a comprehensive list of wide releases and rebuts much of what previous scholars hav...

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Bibliographic Details
Main Author: Hannan, Brian, 1954- (Author)
Format: Book
Language:English
Published: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2019]
Subjects:
Description
Summary:This book tells the story of how the few became the many. It explores the contraction of the release cycle, the maximization of the marketing dollar and the democratization of consumer access. Additionally, it offers a comprehensive list of wide releases and rebuts much of what previous scholars have found.
Physical Description:v, 313 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781476674148
1476674140