The party politics of presidential rhetoric /

This book demonstrates that presidents are successful leaders of public opinion, once we recognize the dynamics of public opinion, and the partisan nature of the presidents' activities and public response to them. Presidents have a significant advantage over every other political actor in reach...

Full description

Bibliographic Details
Main Author:	Cavari, Amnon (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2017]
Subjects:	Presidents > United States. Rhetoric > Political aspects > United States. Political leadership > United States. Communication in politics > United States. Public opinion > Political aspects > United States. POLITICAL SCIENCE > Government > General.

Table of Contents:

Presidents, public opinion, and the political parties
Assessing presidential communications
The effect of presidential rhetoric on the attentive audience
The short term effect of presidential rhetoric
Presidential leadership of partisan opinion
The public agenda and the reputations of the parties for handling policy
Presidential rhetoric and the public agenda
Presidential rhetoric and party reputations for handling policy
The interplay of macrohandling and macropartisanship
The party politics of presidential rhetoric.