The party politics of presidential rhetoric /

This book demonstrates that presidents are successful leaders of public opinion, once we recognize the dynamics of public opinion, and the partisan nature of the presidents' activities and public response to them. Presidents have a significant advantage over every other political actor in reach...

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Bibliographic Details
Main Author:	Cavari, Amnon (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2017]
Subjects:	Presidents > United States. Rhetoric > Political aspects > United States. Political leadership > United States. Communication in politics > United States. Public opinion > Political aspects > United States. POLITICAL SCIENCE > Government > General.

Description
Summary:	This book demonstrates that presidents are successful leaders of public opinion, once we recognize the dynamics of public opinion, and the partisan nature of the presidents' activities and public response to them. Presidents have a significant advantage over every other political actor in reaching and affecting the views and preferences of Americans.
Physical Description:	xi, 237 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 219-234) and index.
ISBN:	9781107150034 1107150035