Positioning and branding tourism destinations for global competitiveness /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Mohd Hafiz Mohd Hanafiah (Editor), Hashim, Rahmat, 1959- (Editor), Jamaluddin, Mohd Raziff, 1980- (Editor)
Format:	eBook
Language:	English
Published:	Hershey PA : Business Science Reference, [2019]
Subjects:	Tourism > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references.
ISBN:	1522572554 (electronic bk.) 9781522572558 (electronic bk.)
DOI:	10.4018/978-1-5225-7253-4