Leveraging computer-mediated marketing environments /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Bowen, Gordon, 1950- (Editor), Ozuem, Wilson, 1974- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2019]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
ISBN:1522573453
9781522573456
DOI:10.4018/978-1-5225-7344-9