The intelligent marketer's guide to data privacy : the impact of big data on customer trust /
| Main Authors: | Palmatier, Robert W. (Author), Martin, Kelly D. (Author) |
|---|---|
| Corporate Author: | ProQuest (Firm) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2019]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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