The intelligent marketer's guide to data privacy : the impact of big data on customer trust /

Bibliographic Details
Main Authors:	Palmatier, Robert W. (Author), Martin, Kelly D. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2019]
Subjects:	Customer relations. Privacy, Right of. Data mining > Social aspects. Big data > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9783030037246 303003724X