APA (7th ed.) Citation

Palmatier, R. W., & Martin, K. D. (2019). The intelligent marketer's guide to data privacy: The impact of big data on customer trust. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Palmatier, Robert W., and Kelly D. Martin. The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust. Cham, Switzerland: Palgrave Macmillan, 2019.

MLA (9th ed.) Citation

Palmatier, Robert W., and Kelly D. Martin. The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust. Palgrave Macmillan, 2019.