The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems /
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2018]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Intro; The Design Thinking Playbook; Content; Foreword; Introduction; 1. Understand Design Thinking; 1.1 What needs are addressed in the Playbook?; 1.2 Why is process awareness key?; 1.3 How to get a good problem statement; 1.4 How to discover user needs; 1.5 How to build empathy with the user; 1.6 How to find the right focus; 1.7 How to generate ideas; 1.8 How to structure and select ideas; 1.9 How to create a good prototype; 1.10 How to test efficiently; 2. Transform Organizations; 2.1 How to design a creative space and environment; 2.2 What are the benefits of interdisciplinary teams?
- 2.3 How to visualize ideas and stories2.4 How to design a good story; 2.5 How to trigger change as a facilitator; 2.6 How to prepare the organization for a new mindset; 2.7 Why strategic foresight becomes a key capability; 3. Design the Future; 3.1 Why systems thinking helps to understand complexity; 3.2 How to apply lean business model thinking; 3.3 Why business ecosystem design becomes the ultimate lever; 3.4 How to bring it home; 3.5 Why some design criteria will change in the digital paradigm; 3.6 How to kick-start digital transformation.
- 3.7 How artificial intelligence creates a personalized customer experience3.8 How to combine design thinking and data analytics to spur agility; Closing words; What have we learned on the journey?; Tschüss, Peter! Zàijiàn, Lilly! Bye-bye, Marc! Hello, Future!; Presentation of the Experts; Sources; Index; EULA.