(Not) getting paid to do what you love : gender, social media, and aspirational work /

Bibliographic Details
Main Author:	Duffy, Brooke Erin (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New Haven ; London : Yale University Press, [2017]
Subjects:	Women in the mass media industry > Economic conditions. Women > Economic aspects > United States > 21st century. Businesswomen > 21st century > Attitudes. Bloggers > Economic conditions. Unpaid labor. Social media > Economic aspects. Blogs > Economic aspects. Social sciences in mass media. Fashion merchandising. Feminism > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Entrepreneurial wishes and career dreams
The aspirational ethos: gender, consumerism, and labor
(Not) just for the fun of it: the labor of social media production
Branding the authentic self: the commercial appeal of "being real"
"And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor
The "Instagram filter": dispelling the myths of entrepreneurial glamour
Aspirational labor's (in)visibility
Epilogue: the aspirational labour of an academic.