Sales enablement : a master framework to engage, equip, and empower a world-class sales force /
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2018.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Includes index. Machine generated contents note: Acknowledgments About the Authors About Miller Heiman Group About CSO Insights Part One Introduction Chapter 1 The Science of Selling Part Two Laying the Foundation Chapter 2 The Many Facets of Sales Force Enablement Chapter 3 The Customer's Path Chapter 4 The Enablement Charter Part Three Enablement Services Chapter 5 Content Services Chapter 6 Training Services Chapter 7 Coaching Services Chapter 8 Value Messaging: Creating Consistency for Maximum Impact Part Four The Inner Workings of Enablement Chapter 9 Formalized Collaboration Chapter 10 Integrated Enablement Technology Chapter 11 Enablement Operations Chapter 12 Measuring Results Part Five Where to Go from Here Chapter 13 Enablement Maturity: Where Are You Now and What to Do About It Chapter 14 The Future of Selling Starts Now. Electronic resource. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781119440291 1119440297 9781119440307 1119440300 |